SMA: The alliance of performance and creativity!

At the intersection of branding and performance, Paid Social is an essential lever. It combines creativity, strategy, and data to capture attention and generate concrete results at every stage of the customer journey.

Our Vision

Our Vision for SMA

We view Paid Social as a full-funnel lever, naturally integrating branding, engagement, and direct performance.

Today, social is no longer just about video and snackable content. The boundaries between search and paid social have never been thinner, particularly with the rise of search on social platforms and performance-oriented campaign types, such as Shopping.

Social networks evolve quickly. Each platform imposes its own codes.

Our ambition? To offer you SMA strategies where the creative component is placed at the heart of activations, addressing users at every point of their journey with the right message.

Creative Assets

Agile creativity at scale!

At Peak Ace, we place creativity at the heart of Social Media Ads strategies. Why? Because performance is not just born from good targeting, but from a powerful message, in the right format, at the right time.

Our method is clear: industrial, agile, and iterative. We produce creative assets at scale designed for every platform, every audience, and every use case. Nothing is left to chance: every visual and every hook is tested, analyzed, and optimized. What works is amplified. What fails is discarded, quickly.

It is a permanent cycle of learning and improvement. The goal? To create campaigns that truly perform. To make every creation a measurable growth lever. Maximize your ROI by transforming creativity into business impact. In a perpetually changing social ecosystem, only brands that test, adapt, and dare stand out.

Precision

SMA that thinks like your audiences

Instagram, TikTok, Snapchat, LinkedIn, YouTube, Pinterest, BeReal, X… Each platform has its own codes, audiences, formats, and performance mechanics. It is impossible today to adopt a one-size-fits-all approach. At Peak Ace, we help our clients decode the specificities of each network to make the right social media investment choices.

Our role: to support you in building an intelligent and tailor-made media mix, aligned with your objectives (awareness, engagement, acquisition, performance). Thanks to in-depth expertise in platforms and their algorithms, we ensure a strategic allocation of SMA budgets, taking into account the user journey, the maturity of your audiences, and real-time trends.

The result: better targeted, more effective campaigns, and a consistent social presence, optimized at every stage of the funnel. Investing intelligently also means knowing where, when, and how to deliver your messages.

Performance

SMA for every business

We leverage new features such as dynamic ads, immersive augmented reality (AR) experiences, and native shops integrated into Instagram and TikTok. Our campaigns are powered by your product feed enriched with key business data (stock levels, margins, price competitiveness, etc.). We combine advanced remarketing and lookalike audience segments with a tailored creative strategy to boost ROAS, average basket value, and loyalty.

We focus particularly on the power of immersive and inspirational formats such as dynamic collections or interactive Stories. Our real-time management is fueled by your yield management data, allowing for immediate adjustment of offers based on availability and price competitiveness. Finally, we integrate contextualized weather data to maximize occupancy rates and customer engagement.

We capitalize on conversational and interactive formats to accelerate the generation of qualified leads. Our data-driven approach fully exploits your CRM data, directly integrating offline conversions via advanced scoring mechanisms. Every euro invested is transformed into a tangible result aligned with your business objectives.

Let’s discuss your SMA project

Our SMA team will be delighted to discuss your challenges and needs to accelerate your business.

Local, national, or international: these clients trust us